Friday, February 01, 2008
On a screen near you ...
A book trailer is a video advertisement for a book which employs techniques similar to those of movie trailers. Complete with actors, cinematography and voice-overs, it's the closest the book industry has come to a movie-style preview of a new title. They are circulated on television and online in most common digital video formats.
The first Book Trailer played publicly was at a book convention in Shreveport, LA in 2003. Though Book Trailers were being made as early as 2002, the term caught on in 2005 when user-generated online video upload sites became more popular. Sites such as MySpace, YouTube and iFilm allowed for the videos to be viewed by the public, creating a market for this promotional tool.
Reaching out to the Internet's more than one billion users is one of the best ways to easily and inexpensively promote your book to your target audience instead of the usual press release or book tours. Creating a book video, also known as a book trailer, book teaser, book short, or book presenter to attract a broader, Internet-savvy reading audience.
There are numerous sites devoted to authors and books, which offer great opportunities for author promotion, such as: Book Marketing Network, MyShelf, and AuthorsDen.
Submitting a Book Trailer to the right site can attract potential readers.